Bezos also expanded the company's base of online services, buying Junglee (comparison shopping) and PlanetAll (address book, calendar, reminders).īy midyear had attracted so much attention that its market capitalization equaled the combined values of profitable bricks-and-mortar rivals Barnes & Noble and Borders Group, even though their combined sales were far greater than the upstart's.
Amazon also expanded its European reach with the purchases of online booksellers in the UK and Germany, and it acquired the Internet Movie Database. In 1998 the company launched its online music and video stores, and it began to sell toys and electronics. Moves to cement the brand included becoming the sole book retailer on AOL's website and Netscape's commercial channel. Bezos and his team kept working with the site, pioneering features that now seem mundane, such as one-click shopping, customer reviews, and e-mail order verification.Īmazon went public in 1997.
After months of preparation, he launched a website in July 1995 (Douglas Hofstadter's Fluid Concepts and Creative Analogies was its first sale) it had sales of $20,000 a week by September.
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